Thinx Launches New Period Apparel

Reusable period underwear brand Thinx announced the launch of Butterfly Shorts, a new category-bending style that blurs the line between apparel and period care.

For years, period underwear has largely been positioned as an undergarment. Butterfly Shorts challenge that expectation by combining leakproof protection for up to 12 hours with a fluttery, athletic-inspired silhouette designed to be worn as part of an outfit, not hidden beneath one.

Whether heading to a workout, catching a flight, running errands, or simply moving through a busy day, Butterfly Shorts are designed to help consumers spend less time managing their period and more time living their lives.

“At Thinx, we believe periods shouldn’t limit what’s possible,” says Nicole Pawlukowsky, vice president of Thinx. “Thinx has been reimagining period care for over a decade. By bringing trusted Thinx protection to athleisure, we’re creating a new way to feel comfortable, confident and ready for whatever the day brings.”

Butterfly Shorts look and feel like everyday athleisure. They are leakproof for up to 12 hours, are made with Coolcore breathable mesh fabric and feature an absorbent gusset designed for overnight protection. Available in sizes XS-4X, Butterfly Shorts are made for real life: morning workouts, long travel days, weekend plans and everything in between.

For consumers who’ve ever wished period care fit more naturally into their lifestyle, Butterfly Shorts have the answer: dependable protection without sacrificing comfort, movement, or personal style.